This believer said to his people who persisted in their rebellion and transgression, and preferred the life of this world:

﴿يقَوْمِ اتَّبِعُونِ أَهْدِكُـمْ سَبِيـلَ الرَّشَـادِ﴾

(O my people! Follow me, I will guide you to the way of right conduct.) This is in contrast to the false claim of Fir`awn:

﴿وَمَآ أَهْدِيكُمْ إِلاَّ سَبِيلَ الرَّشَادِ﴾

(and I guide you only to the path of right policy.) Then he sought to make them shun this world which they preferred to the Hereafter, and which had prevented them from believing in the Messenger of Allah, Musa, peace be upon him. He said:

﴿يقَوْمِ إِنَّمَا هَـذِهِ الْحَيَوةُ الدُّنْيَا مَتَـعٌ﴾

(O my people! Truly, this life of the world is nothing but an enjoyment,) meaning, it is insignificant and fleeting, and soon it will diminish and pass away.

﴿وَإِنَّ الاٌّخِرَةَ هِىَ دَارُ الْقَـرَارِ﴾

(and verily, the Hereafter that is the home that will remain forever.) means, the abode which will never end and from which there will be no departure, which will be either Paradise or Hell. Allah says:

﴿مَنْ عَمِـلَ سَـيِّئَةً فَلاَ يُجْزَى إِلاَّ مِثْلَهَا﴾

(Whosoever does an evil deed, will not be requited except the like thereof;) means, one like it.

﴿وَمَنْ عَمِـلَ صَـلِحاً مِّن ذَكَـرٍ أَوْ أُنْثَى وَهُوَ مُؤْمِنٌ فَأُوْلَـئِكَ يَدْخُلُونَ الْجَنَّةَ يُرْزَقُونَ فِيهَا بِغَيْرِ حِسَابٍ﴾

(and whosoever does a righteous deed, whether male or female and is a true believer, such will enter Paradise, where they will be provided therein without limit.) means, the reward cannot be enumerated, but Allah will give an immense reward without end. And Allah is the Guide to the straight path.

﴿وَيقَوْمِ مَا لِى أَدْعُوكُـمْ إِلَى النَّجَوةِ وَتَدْعُونَنِى إِلَى النَّارِ - تَدْعُونَنِى لاّكْـفُرَ بِاللَّهِ وَأُشْرِكَ بِهِ مَا لَيْسَ لِى بِهِ عِلْمٌ وَأَنَاْ أَدْعُوكُمْ إِلَى الْعَزِيزِ الْغَفَّارِ - لاَ جَرَمَ أَنَّمَا تَدْعُونَنِى إِلَيْهِ لَيْسَ لَهُ دَعْوَةٌ فِى الدُّنْيَا وَلاَ فِى الاٌّخِرَةِ وَأَنَّ مَرَدَّنَآ إِلَى اللَّهِ وَأَنَّ الْمُسْرِفِينَ هُمْ أَصْحَـبُ النَّارِ - فَسَتَذْكُرُونَ مَآ أَقُولُ لَكُـمْ وَأُفَوِّضُ أَمْرِى إِلَى اللَّهِ إِنَّ اللَّهَ بَصِيرٌ بِالْعِبَادِ - فَوقَاهُ اللَّهُ سَيِّئَاتِ مَا مَكَـرُواْ وَحَاقَ بِـَالِ فِرْعَوْنَ سُوءُ الْعَذَابِ - النَّارُ يُعْرَضُونَ عَلَيْهَا غُدُوّاً وَعَشِيّاً وَيَوْمَ تَقُومُ السَّاعَةُ أَدْخِلُواْ ءَالَ فِرْعَوْنَ أَشَدَّ الْعَذَابِ ﴾

(41. "And O my people! How is it that I call you to salvation while you call me to the Fire!'') (42. "You invite me to disbelieve in Allah, and to join partners in worship with Him of which I have no knowledge; and I invite you to the Almighty, the Oft-Forgiving!'') (43. "La Jarama, you call me to one that does not have a claim in this world or in the Hereafter. And our return will be to Allah, and the transgressors, they shall be the dwellers of the Fire!'') (44. "And you will remember what I am telling you, and my affair I leave it to Allah. Verily, Allah is the All-Seer of (His) servants.'') (45. So, Allah saved him from the evils that they plotted (against him), while an evil torment encompassed Fir`awn's people.) (46. The Fire, they are exposed to it, morning and afternoon. And on the Day when the Hour will be established (it will be said to the angels): "Admit Fir`awn's people into the severest torment!'')